Office of Global Opportunities
As Ohio University's department of study abroad, the Office of Global Opportunities (OGO) coordinates with program directors to offer students diverse opportunities and provides comprehensive advising services during the study abroad process.
Challenge
My task was to create a full set of social media assets, including templates, avatars, icons, branded graphics, and a few ready campaigns. This collection was the first-ever implementation of OGO's new branding, meaning I also had to establish standardized practices for typography, color, and graphics.
Roles: I worked in a cross-functional team with two other members. Our brand manager provided the brand color palette and typography as well as campaign ideation and written copy. Our social media specialist curated content and scheduled posts. I provided all social media graphics. During discussions, we all exchanged feedback and ideas.
Design Solution
To communicate "travel," I implemented the motif of the dashed trail lines, integrating Adobe Illustrator with Canva. The logo pattern reinforces brand establishment, and the sunburst graphic conveys excitement for announcement posts. These graphics personalize the brand and remain simple to update for anyone on the team, seeing as the templates reside on Canva. I also wrote three step-by-step guides explaining how to update templates, implement standardized branding, and create new trail lines
OGO's social media accounts are now live with increased engagement, addressing the goal of increasing student awareness and interest in study abroad.
Brand Standards & Graphics
I worked in a team to create OGO's first-ever brand identity. Our brand manager provided the color palette and typography, while I provided tweaks for accessibility as well as brand assets including logo patterns and dozens of trail line graphics.
Part 1: Templates
Color Palette Trials
From the color palette provided by the brand manager, I iterated and consulted several combinations. Trial 1 uses blue and teal as the primary colors, representing the ocean, sky, and travel. After receiving feedback to use teal and gold as the primary colors, I provided Trial 2. I then received feedback that the gold overpowered the teal, so I incorporated more of the neutral colors, resulting in a satisfied team consensus.
Campaigns
