Office of Global Opportunities
As Ohio University's department of study abroad, the Office of Global Opportunities (OGO) coordinates with program directors to offer students diverse opportunities and provides comprehensive advising services during the study abroad process.
Challenge
My task was to create a full set of social media assets, including templates, avatars, icons, branded graphics, and a few ready campaigns. This collection was the first-ever implementation of OGO's new branding, meaning I also had to establish standardized practices for typography, color, and graphics.
I worked with a brand manager who provided the color palette, typography, and written content, along with a social media specialist who curated content and managed accounts.
Design Solution
To communicate "travel," I implemented the motif of the dashed trail lines, integrating Adobe Illustrator with Canva. The logo pattern reinforces brand establishment, and the sunburst graphic conveys excitement for announcement posts. These graphics personalize the brand and remain simple to update for anyone on the team, seeing as the templates reside on Canva. I also wrote three step-by-step guides explaining how to update templates, implement standardized branding, and create new trail lines
OGO's social media accounts are now live with increased engagement, addressing the goal of increasing student awareness and interest in study abroad.
Templates
Campaigns
