Client
The Office of Global Opportunities (OGO) serves as Ohio University's study abroad department, coordinating with program directors to offer students diverse opportunities as well as providing advising serves along every stage of the study abroad process.
Roles
OGO's social media team consisted of three members: a brand coordinator (who established brand standards and served as manager); a social media specialist (who curated content and managed accounts); and my role as graphic design assistant (designing all visual assets appearing on social media accounts).
Challenge
To increase interest in study abroad at Ohio University, OGO sought to establish both a visual identity and a consistent presence on social media. Provided with written content and a new set of brand standards, my task was to translate this new branding to Instagram posts and Facebook assets. The office also wanted templates which they could update and use indefinitely.
Brand Standards
The following materials had to adhere to OGO's new brand standards, established by the brand coordinator. I also proposed some adjustments, which received approval.
Creative Assets
Facebook Header & Profile Image
Story Highlight Covers
Launch Week Campaign
To officially announce OGO's new branding and social media presence, I executed the visual layouts and animation for a 6-part launch week campaign. The brand coordinator provided most written content.
Where in the World Wednesday
Our team developed "Where in the World Wednesday," a weekly campaign that invites followers to guess the location of photos submitted by students abroad.
Interactive Quiz Carousel
Another team member provided me with the content for an interactive quiz which suggests a global location based on selected answers. I provided the design for a brand-aligned carousel.
Study Abroad Horoscope
Another team member provided content for a recurring horoscope series that would suggest a global location based on astrological sign. I provided an announcement post and carousels for all 12 horoscopes, totaling 72 individual graphics.
Social Media Templates
To ensure prepare for future semesters, our social media team requested a diverse range of templates which could be updated indefinitely. To fully equip the office, I also provided a step-by-step guide explaining how to update templates.
Social Media Brand Guidelines
To help future team members apply OGO brand fonts and colors in context, I provided three guides: a graphics guide (explaining location and use of Canva graphics); a typography guide (explaining print and digital applications of the typefaces); and a template guide (a step-by-step guide to update Canva templates).
