Scripps Semester in D.C.
The Scripps Semester in D.C. Program (SiDC) is an immersive study-away experience where upper-level students spend four weeks in academic seminars followed by a 10-week full-time internship in Washington, D.C. Students gain professional experience in journalism, strategic communication, photography, design, UX, and data visualization while networking with media, government, and nonprofit professionals.
Challenge
Paired with a colleague, my task was to redesign the existing logo and apply it across brand assets. The new identity had to reflect the program's values of professionalism, innovation, and opportunity, while maintaining a connection to Ohio University's academic excellence and reputation, including adherence to its brand guidelines (below).
Design Solution
Our approach appeals to tech-oriented students in the media school with bold colors and gritty textures. The system adheres to Ohio University colors and typography, rearranging their hierarchies for a fresh but recognizable identity.
This brand proposal was elected a top proposal from the semester, chosen by faculty from 72 possible projects.
Icons
The client requested an open-ended set of icons. To maximize use potential, each object represents an academic major involved with SiDC.
This also means any student who attends the program can receive a personalized button.
