The Client
The Office of Global Opportunities (OGO) serves as Ohio University's study abroad department, coordinating with program directors to offer students diverse opportunities as well as providing advising services along every stage of the study abroad process.
The Challenge
To better convey a contemporary, professional personality for the office, I proposed to redesign their logo in a way that would align more with standard logo design conventions.
The original logo
Design Solution
Sketches
After studying Allan Peters' process, I created a list of brand nouns, sketched them iconographically, and ideated possible combinations.
First Presentation
After digitizing the 16 best logomarks, I presented them to the client and explained the meaning behind each. To focus on the icon itself, this stage does not include color.
User Feedback
My supervisor sent a survey to the office stakeholders requesting that they rank their favorite logomarks and provide written feedback. I compiled and visualized the survey results, which were then shared with University Communications and Marketing.
After making a final decision, University Communications and Marketing tweaked to the icon to integrate it with the rest of Ohio University's iconography. Now the logomark had been officially approved.
Initial Logo Suite Options
I began by providing options for a logo suite that used Ohio University's branded typography.
Ohio University brand standards
Final Logo Suite
Later on, OGO hired a brand coordinator, who established new brand standards for the office. I made updates accordingly in time before officially announcing the logo redesign.
OGO's new brand standards
Merchandise Campaign
Finally, I provided stylized versions of the logomark intended to be used for merchandise promoting the office's new brand identity.
Results
The approval of this logo prompted OGO to hire a new marketing team to finish strategizing their new brand identity and revitalize their social media presence. The office now presents itself as its own entity rather than an offshoot of Ohio University.
