Challenge
OGO's preexisting logo had a great concept and gave the office an identity. However, it was often superseded by Ohio University's standardized department logo. To better convey OGO's professional yet contemporary personality, I proposed to redesign their logo with simplified graphics and expand it to a full suite.
Design Solution
After pitching 16 logomark options to the team and explaining the value a new logo would bring, I received approval to continue the process. We collected stakeholder feedback, compiled results, and received final approval from Ohio University's marketing department.
The logo redesign fed into the initiation of a full brand identity and social media presence.
Consultation
I pitched these options to the client and received approval to continue the process. We conducted a survey to collect stakeholder feedback and compiled the results. Finally, University Communications and Marketing made a selection and oversaw minor adjustments before approving the logo university-wide.
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