Client
The Music Industry Summit (MIS) at Ohio University is a premier event in the Midwest, attracting over 2,000 attendees, including students, faculty, alumni, and industry professionals.
Challenge
My task was to design a fresh and innovative brand treatment for 2026 that communicated the Summit's spirit of collaboration, innovation, and the convergence of thought leaders in the music industry.
BRANDING REQUIREMENTS
The proposed branding had to use Ohio University typography, colors, and tone.
Inspiration
To portray the Music Industry Summit as versed in the current zeitgeist, I took inspiration from the rising trend of the "geo-puzzle," which also embodied the theme of diverse perspectives converging at the Summit and forming one ecclectic whole.
Design Solution
Posters
The design language prioritizes clear communication by building around key information and integrating geometric shapes into the flow of the composition, such as the use of triangle to point toward key information.
Digital Displays
Digital assets require quick scannability, meaning they use a more simplified version of the theme.
Facebook Assets
Instagram TEmplates
Mobile App Assets
Results
Although the client chose a different candidate, this brand proposal was deemed one of the top designs of the semester, chosen out of 72 possible projects.
