Client
Ohio University Mindfulness-Based Living (OUMBL) is a student organization whose weekly meetings teach mindfulness through guided activities followed by discussion. The group prioritizes fostering an welcoming, judgment-free environment.
Challenge
In leading the newfound organization, the OUMBL board sought to attract as many attendees as we could. For this reason, I proposed to redesign our logo to better communicate a sense of establishment and personality.
Original Logo
The original logo contains clever meanings that I wanted to make clearer while following standard logo conventions such as vector formatting.
Design Solution
Iteration 1
I presented to the rest of the board three options, each with varying levels of departure from the original logomark.
Consultation & Revision
The president shared two unseen insights with me: that the leaves of the original logo also represent an infinity symbol as well as the legs of a meditator. Not wanting to strip away these meanings, I provided two additional sketches.
Iteration 2
Finally, I got feedback that the board favored the lined icon to the filled icon. They also requested I make the corners rounded instead of pointed.
With this in mind, I digitized the sketch and provided options for a profile image.
Results
The organization now uses this logomark in their marketing materials and digital presence.
